Warner Music Group partners with NFT group to make avatars of artists fans could own

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Warner Music Group Dives Into NFT Fray With Genies Partnership To Create Artist Avatars

Warner Music Group entered a global partnership with technology company Genies to create avatars and digital wearable NFTs for WMG artists.

www.forbes.com

Warner Music Group and Genies Sign Partnership to Bring WMG’s Roster of Artists to Life as Avatars

News Comes on Heels of Genies Launching New NFT SDK and 3D Luxury Avatars Used By Thousands of Artists, Athletes, and Entertainers Including Cardi B,...

www.globenewswire.com

Are virtual avatars the musicians of the future?

The K-pop industry has long recognized the marketing possibilities of virtual artists, and is exploiting them to propel new groups into the spotlight. The agency SM Entertainment used this tactic last November for the debut of the latest "girls band" of its stable, aespa. This group is composed...

sg.news.yahoo.com

 

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Wow, huh, that certainly is a thing.

 

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Wow, huh, that certainly is a thing.

I'm kinda surprised that WMG would openly pull a shady move that bad on it's artists.