I love artwork and promo material that maintains the illusion that Miku and friends are actual performers. Keeping to kayfabe if you will. We know they aren't real. The people making the material know they're not real. But we make an unspoken agreement that we will buy into the illusion that they are real for the sake of enjoyment (suspend our disbelief). [Note: Kayfabe goes a step beyond being "in character" or "out of character." With kayfabe, even the out-of-character stuff is considered to be part of the character. The non-fiction is considered to be part of the fiction on a meta level. For instance: if a performer gets injured in real life, their character getting injured is written into the fiction and the real event becomes part of the story.]
Some in the fandom, especially those new to it, concern themselves with the "canon" of Vocaloid. Wondering which depictions are true to the character, or what the official stance is, or what the community considers to be mainstream vs fringe. The answer is that there is no canon. The closest thing we have to an official depiction of Miku is how she is portrayed in the live concerts. Even the Project DIVA games are more like their own continuity rather than anything official.
When I see the various depictions of the characters, in the back of my mind I see them as performers and entertainers or actors. Filming videos for songs. Showing up to do photo shoots. Recording vocals and doing voiceovers. Showing up to promotional events.
The impression gets reinforced by things like Hatsune Miku being made an official COVID prevention supporter. Or all the various articles that marvel at this virtual idol from Japan. Plus some of the cross-promotions that portray Miku as a fashion model, or indeed just the fact that she has real-world promotions with various companies (like Wendy's).
So how do you feel?
Do you prefer the characters to be thought of as creative commons fictional characters? Perhaps as sort of a multiverse of individual narratives. Or a shared visual template for sharing stories and ideas. The only thing official is their appearance after all.
Do you think of them as virtual actors, vocalists, and dancers? Do they theoretically have an existence outside of fan creations, with a loosely defined personality of sorts. (Not officially, but is this your subconscious impression of them.)
Perhaps you are more of a strict realist and see them as a brand or marketing tool. Characters used to promote the software, merchandise, and producers' music. A unified visual for cross-promotion and collaboration.
Maybe you don't really care about this aspect and prefer to focus on the software and voicebanks as tools for music production. These associated characters might even be a nuisance for you, depending on what type of production you are making, or market you are trying to reach. Some producers embrace the image of being a "Vocaloid producer." Others dislike the label and see themselves as more generalized independent musicians/artists.
There are also those for whom the visual appeal is all that really matters. They enjoy art and merchandise that depict the characters, but aren't so much invested in the music side of things.
There's no wrong answer here. I'm just curious about your thoughts, impressions, and ideas.
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