SynthV Synthesizer V Discussion Thread

Infoholic

CEO of Chorical, LLC.
Mar 26, 2018
199
Late to discuss this topic, but after reading the thread, I did want to leave my thoughts.

Dreamtonics has one core issue that keeps showing up repeatedly; they have nobody explicitly trained in business, communications, or public relations. As a result, they do not have an individual to watch their backs and handle situations like the recent feature rollout. It is a company of primarily tech-savvy individuals that is missing something crucial to a business.

While Dreamtonics eventually put out a formal statement regarding the AI Retakes feature and the issues users were experiencing during the feature rollout, they were not the first to do so. Regardless of their partner status, collaboration, or intertwined teams, this is unacceptable from a public relations standpoint. Dreamtonics is the driving force and face behind SynthesizerV; it should not be up to their partners to do damage control for them. Furthermore, this behavior reflects poorly on the brand's accountability, transparency, and relationship with consumers.

The recent statement, and their last statement on SynthesizerV business affairs, are not necessarily of quality either. This lack of quality is due to missing the individuals mentioned earlier who would be responsible for these aspects of a company. Dreamtonics issued their statements on Twitter, an excellent place for consumer outreach. However, they did not cross-post the most recent report to their main website.

Additionally, their most recent statement regarding AI Retakes and the consumer reception was too long for one text tweet. Therefore, it should not have been a text tweet at all. Tweets that are not text tweets (the business affairs address) should have a standardized format consistent with the branding of the company and for the benefit of consumers to remain updated on situations. A prime example of a culminated design for news would be the League of Legends patch notes. When there is a new patch every two weeks, there is a new graphic that lists every change in the same format, using the exact text, and the same colors, as the previous graphic. These adjustments are then cross-posted to the League of Legends website with another consistent and practical format to deliver information.

Compared to the Musical Isotope Twitter, Dreamtonics Twitter does not separate differently themed posts (updates/features/announcements) with specific hashtags. Hashtags are crucial for SEO and categorizing posts on an account more efficiently, allowing consumers quick access to certain content that may be necessary at any given time.

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I want to like SynthV, especially with its history. However, there is serious negligence for transparency and consumer priority over "innovation" to be addressed. Dreamtonics has existed for five years and is no longer a basement startup, it is not an acceptable excuse.

With the allegations surrounding the company's behavior, poorly made graphics for voicebanks, and publishing content with no apparent quality checking, I feel less and less inclined to support the brand as time passes.
 

peaches2217

Someone make me write.
Sep 11, 2019
1,722
25
Arklahoma
Late to discuss this topic, but after reading the thread, I did want to leave my thoughts.

Dreamtonics has one core issue that keeps showing up repeatedly; they have nobody explicitly trained in business, communications, or public relations. As a result, they do not have an individual to watch their backs and handle situations like the recent feature rollout. It is a company of primarily tech-savvy individuals that is missing something crucial to a business.

While Dreamtonics eventually put out a formal statement regarding the AI Retakes feature and the issues users were experiencing during the feature rollout, they were not the first to do so. Regardless of their partner status, collaboration, or intertwined teams, this is unacceptable from a public relations standpoint. Dreamtonics is the driving force and face behind SynthesizerV; it should not be up to their partners to do damage control for them. Furthermore, this behavior reflects poorly on the brand's accountability, transparency, and relationship with consumers.

The recent statement, and their last statement on SynthesizerV business affairs, are not necessarily of quality either. This lack of quality is due to missing the individuals mentioned earlier who would be responsible for these aspects of a company. Dreamtonics issued their statements on Twitter, an excellent place for consumer outreach. However, they did not cross-post the most recent report to their main website.

Additionally, their most recent statement regarding AI Retakes and the consumer reception was too long for one text tweet. Therefore, it should not have been a text tweet at all. Tweets that are not text tweets (the business affairs address) should have a standardized format consistent with the branding of the company and for the benefit of consumers to remain updated on situations. A prime example of a culminated design for news would be the League of Legends patch notes. When there is a new patch every two weeks, there is a new graphic that lists every change in the same format, using the exact text, and the same colors, as the previous graphic. These adjustments are then cross-posted to the League of Legends website with another consistent and practical format to deliver information.

Compared to the Musical Isotope Twitter, Dreamtonics Twitter does not separate differently themed posts (updates/features/announcements) with specific hashtags. Hashtags are crucial for SEO and categorizing posts on an account more efficiently, allowing consumers quick access to certain content that may be necessary at any given time.

--

I want to like SynthV, especially with its history. However, there is serious negligence for transparency and consumer priority over "innovation" to be addressed. Dreamtonics has existed for five years and is no longer a basement startup, it is not an acceptable excuse.

With the allegations surrounding the company's behavior, poorly made graphics for voicebanks, and publishing content with no apparent quality checking, I feel less and less inclined to support the brand as time passes.
Honestly, I think that’s part of the issue I’ve had lately: people still treat Dreamtonics like the tiny startup it was when SynthV launched in 2018. I get that it’s no Yamaha in terms of size and experience, but they’re definitely big enough that they need to be held accountable for mistakes and missteps.

Adding onto this! The response to Dreamtonics of late has been a lot less kind in the Japanese fandom. The Japanese community, from what I’ve seen, hold reliability in high esteem (which is part of why CeVIO AI is so popular: it’s reliable with updates and generally predictable as a whole). In response to 1.7.0, there’s been a combination of people concerned at how it will affect third-party development for Voicepeak, and people generally decrying how unreliable SynthV is and how Dreamtonics so readily screwed over their third-party banks, comparing them unfavorably to companies like Techno-Speech and Yamaha. Even Tsuina’s official Twitter, after dishing out heavy criticism towards the update, made an off-handed comment about potentially switching engines. SynthV was never hugely popular in Japan anyway, but Dreamtonics’ recent mishaps has reeeaaaaally stained its image and jeopardized its place in the Japanese market.
 
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Kazumimi

Vocal Synth Enthusiast
Staff member
Moderator
I'm glad to hear that the Japanese side isn't just letting things go and that it seems, in Japan at least, Dreamtonics is being held responsible for their poor choices. Not because I'm like "muahahaha SynthV must crash and burn because I'm tired of hearing about it" but because I know this is an issue with other "esteemed" companies/businesses as well, where people just let things go instead of telling it like it is.

I think it's best Dreamtonics' issues are brought to light because SynthV is an engine that I know has potential to be great, but in its current state, it doesn't seem Dreamtonics gives it the TLC it needs across multiple fields/areas. I genuinely hope they are able to get themselves together and face the music so as to improve themselves and the software.
 

Legally Pipp Petals

The typo queen
Oct 8, 2019
1,335
There was definitely cultural difference as to what's held to a high regard in both industries and it could be seen in this situation, while Eclipsed Sounds gently hinted at it the person running Tsuina's twitter was having full blown meltdown ( no shade rtyui ).

clarification: not accusing ES of being sloppy, they communicate with the userbase well, just commenting on how the update had different implications in both industries.
 
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Infoholic

CEO of Chorical, LLC.
Mar 26, 2018
199
Completely agree. Companies are held to much higher standards of respect and reliability than they are here in the west. Additionally, they take much more pride in their service and their "face".

Techno-Speech is a wonderful company and while their technology may be "less powerful", I would go to bat for them any day. I have had nothing but good experiences with them as both a consumer and through business.

Personally, I can not say the same about Dreamtonics...
 

lIlI

Staff member
Moderator
Apr 6, 2018
622
The Lightning Strike
The response has been very negative across the English speaking fandom too, so I hope this motivates Dreamtonics to quickly improve the engine and take more care going forward. When a small company grows rapidly, it often comes with those teething pains as everyone involved figures out how to function in a very different realm of business. Fingers crossed that everyone working on the project has the passion and humility to learn from their mistakes: if so, they will go on to great things. A lot of SynthV's wonkier features (HDVM, instant mode) are excellent in concept, but bring the engine down through poor performance.
 

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