Tianyi was mentioned in this article about an event held by the China Advertising Association that's about setting industry standards to help evaluate who would be a safe person to use in advertising in China (basically finding Beijing friendly faces with good manners to sell cars, makeup and whatever else). I'm going to post the google translated part that talked a bit about Tianyi and i'm sure someone will come up with a better translation...
Celebrity endorsement pits? KFC would rather choose virtual spokesperson
In addition to the commercial value assessment criteria, the Advertising Spokesperson Business Value Assessment Standard also includes two important indicators: endorsement effect monitoring and spokesperson risk assessment. The endorsement effect is important for the brand, but the worst result is no effect, and once the spokesperson has serious negative news, it will have a fatal blow to the brand reputation, this risk may exist in every artist.
Just as Wang Lili, the CEO of the European Union Chamber of Commerce Market and Communication Committee, said that the risk of spokesperson is unpredictable for the brand, just like KFC, from Ke Zhendong to Xue Zhiqian to Luhan, they have experienced several times. After the spokesperson's risk crisis, he finally chose a seemingly more "reliable" virtual singer Luo Tianyi as the spokesperson. Wang Lili ridiculed that this time KFC chose virtual idols, it is a fancy that "people set" will not collapse, safe and reliable.
In recent years, many forms of cooperation between brands and artists have evolved in a short, flat and fast direction, and have begun to favor multiple small cooperations to avoid the risks that artists may present.
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中广协首个广告代言人标准出台 艾漫数据发布艺人商业价值报告 - A5创业网
Seriously, how can people still not realise or research that English Vocaloids have existed since V1, and have seen some famous usages? (Avanna in 'Sad Machine', Oliver in Bee and Puppycat, etc.)
