I never want to shop online, never will be. I would rather shop face to face with the goods directly present in front of me. I/you thought that I'm not an e-commerce platforms' target audience, but that's wrong. I still get bombarded by those platforms' ads everywhere I go. Also the same with cigarette ads.
Well we need to rethink about "if you're not the target audience then shut up" statement–a statement I ever said frustratingly. It's not me or you, it's the goods/services' producers that can call whether or not a person/demography is their target audience.
The correct statement should be "if you don't like a thing, just moving on".